Forever 21: Opening day
We hot-footed it to US budget fashion Retailer Forever 21’s latest store on Oxford St, (fronted by notable blogger Bip Ling) this morning and were greeted by roller-skating promo girls, free icecream – oh yes – and mini goodie bags. (It’s opposite Bond St station in case you were wondering).
Within a couple of hours the place was swarming with excited shoppers piling clothes into baskets like there was no tomorrow. It reminded me a little of Primark in its heyday and the quality of most items of clothing is comparable- fine if you want a quick fashion fix but probably not a sensible idea for investment pieces to keep.
While the fake graffiti decor did little for me, some of the tribal-style items were interesting – a cheap and cheerful way of tapping into a trend and updating some better quality staples already in the wardrobe.
Here are a few of my favourite picks. Did you brave the crowds today? Let us know what you thought x