House of Holland for Superga designs revealed

Happy Birthday Superga!

The Italian plimsoll company is looking good for 100 years of age and the company celebrated in style with a party with London’s bright young things, including Alexa Chung, Pixie Geldof and Henry Holland.

As well as celebs, Superga revealed two House of Holland-designed plimsolls, which I personally love, but so far we haven’t seen any pricing details.

House of Holland per Superga - Belissimo!

While the brand enjoyed a Renaissance suring the 1990s, it is cool again with Alexa Chung as the face of the brand and Mary-Kate and Ashley Olsen as creative directors.

Alexa + Henry at Superga

Pixie Geldof wears Henry Holland, while Nick Grimshaw + Henry DJ

We love Alexa's parka jacket

Pics from: Superga Facebook, Look and Twitter.

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