Miu Miu swaps Hailee Steinfeld for an older model

We’re used to hearing stories about media publications (and individuals) ‘upgrading’ to a younger model but it seems Miu Miu has done the opposite!

Famous for her Oscar-nomination for her role in True Grit at 13, Hailee Steinfeld was the face of Miu Miu this season and we love the fun glitter shoe advert shot by photographer Bruce Weber.

We heart happy Hailee + the glitter shoes

Maybe it’s the post-recession landscape but we’ve noticed that campaigns are getting more serious on the whole, and Miu Miu has replaced Hailee with a model more than twice her age!

Guinevere Van Seenus has got the job at 34 year’s old and is the Miu Miu girl for 2012 Resort advertising campaign.

Which do you prefer?

Grown-up Guinevere Van Seenus in the Miu Miu Resort 2012 advertising campaign


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