Iris Apel launches another jewellery line

Fashion usually portrays a youthful image so it’s unusual when a 90 year-old icon gets her own fashion line!

Boutique-owner and legend Iris Apfel is known for her round glasses, quirky style and incredible collection of jewellery and fans will be excited that she will sell some of her hard on Yoox Vintage as well as a collection she has designed.

The unusual fashion icon

Apparently Apel’s jewellery addiction started after buying a rhinestone-studded brass brooch in New York’s Greenwich Village, almost 80 years ago and now her collection of super-spangley bangles, brooches and super-sized bling is the stuff of fashion legend.

One understated Christmas tree designed by Apfel

She told The Telegraph that her favourite fashion eras were New York in the 1950s and Paris in the early 20th century circa Coco Chanel and the Ballets Russes, but she’s not keen on the now.

“Now when I walk down Fifth Avenue in the summertime I just want to throw up. It seems that the fatter and uglier people are, the fewer clothes they wear. The shorts and flip-flops and tight jeans on butts that go from here to Poughkeepsie.

Woah there Apel! But she does say she wouldn’t say anything to somebody’s face (we think that’s good?) conceding: “It’s a free country – if you want to look like a freak, that’s your problem.”

And don’t go thinking for a moment that Apel is impressed with celebrities on the red carpet…

“Most of the young people today look dreadful. And celebrities look even worse. They don’t know what to do with themselves. At the Golden Globes and Oscars they all look alike – it seems like they’re all wearing the same nightgown and this year nobody had any jewellery at all.”

While her views might be a tad harsh, we agree on her stance about completely copying people’s styles – you know we’re all about dressing for your body shape and feeling confident, right?!

Apel said: “I can’t tell people how to have style. No amount of money can buy you style. It’s just instinctive. You can’t try to be somebody you’re not; that’s not style. If someone says, “Buy this, you’ll be stylish,” you won’t be stylish because you won’t be you. You have to learn who you are first.”

Apel's Yoox collection isn't her first - here she is wiith her designs for HSN

So what of this mature magpie’s personal style…we’re betting it isn’t everyone’s cup-of-tea?

“I mix everything up. A museum curator once said to me that there is a great jazz component to the way I do things because good jazz is improvisation and draws elements from all different cultures. And that’s the way I do everything – the way I dress and decorate.”

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