InStyle Henry Holland cover taps into Augmented Reality trend

Yesterday we received our copy of the InStyle UK December issue with a very beautiful cover by Paul Smith. The only problem is that the special edition covers are only available to subscribers and we really wanted the Henry Holland one, which comes with a very cool augmented reality twist – because we’re tech crazy.

Lucky subscribers with the Henry Holland cover can download the Aurasma Lite app (for iPhone and Android) to make the cover come alive. The tech company was behind Debenhams’ augmented reality app too.

InStyle promises a ‘super-stylish surprise’ and we reckon it might be a film clip for the ‘Film InStyle’ project – all the films will go online after 23rd November. Then again as the cover contains massive leopard print (a little like Henry’s print design on the dress Pixie Geldof is wearing) it’s possible it might be a leopard-print-based animation.

Let us know if you have the cover and have tried it!

We’re so pleased that augmented reality apps are gaining a wider audience in the fashion industry…now bring on visual search!

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