Double Discovery Monday: Puma’s green take on disposable fashion

There’s been a lot of talk in recent years about the ethics of disposable or ‘fast’ fashion – clothes that are
really cheap and are usually thrown out after a season of wear, which clearly generates a lot of rubbish.

Now Puma are working on an innovative solution; recyclable shoes and clothing. The company told German magazine
Wirtschaftswoche [via The Guardian]: “We are confident that in the near future we will be able to bring the first shoes, T-shirts and bags, that are either compostable or recyclable, to the market.”

The company is reportedly working on old shoes that can be used to make new ones as well as other products as well as shoes and shirts that are compostable. All this innovation sits within Puma’s 5 year sustainability strategy, which also includes a Clever Little Bag (environmentally less-unfriendly reusable bag instead of shoeboxes).

Note these trainers are just coloured green, not actually green

Puma is not the only firm developing clever green clothing; German fashion designer Anke Domaske has reportedly created unique industrial-strength organic fibres using milk, while Alberta Ferretti (with help from Emma Watson) has launched an environmentally friendly collection of clothes. Even high street retailer H&M has rolled out an ethical collection (when it’s not partying with Versace).


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