Discovery Monday: Ay Not Dead + Dree Hemingway

We love Swedish brand APC and now we’re completely smitten with Argentina’s cool equivalent- Ay Not Dead. The SS12 campaign is fronted by Dree Hemingway and we really like the mixture of tough and simple shapes.

Sadly the label is still hard to come by in the UK (we first heard rave reviews back in 2009) and was at one point available via ASOS…we hope it comes back or we’ll be holidaying in Argentina asap – a rather long way to go for a sweater or two!

Dree + the SS12 collection

The AW 09 collection - a good taste of what the brand is about

An old summery design I wish I'd snapped up! Solar dress (around $150)

Amazing Xul tapiz tank top - around $50


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