And the latest face of Louis Vuitton is…Muhammad Ali

I am always intrigued by Louis Vuitton’s Core Values travel line cover stars. Of course Louis Vuitton is known for its stylish trunks and hold-alls and perhaps luggage does tell a story of someone’s life – if they keep the bag for a long time that is.

So Muhammad Ali, boxer-extraordinaire, campaigner and all-round good bloke is the latest face of Louis Vuitton’s Core Values campaign and he is pictured with his grandson at his Arizona home by photographer Annie Leibovitz. Thanks for the deats Vogue- the photo caption reads: “Some stars show you the way. Muhammad Ali and a rising star.”

Past campaign headliners include: U2’s Bono, Angelina Jolie and my favourite – Rolling Stone Keith Richards – that man can rock a scarf.

Buy why Ali? LV’s CEO and chairman Yves Carcelle told the magazine that the photo captures ‘transmission, which is of great significance to Louis Vuitton.’ And yes, we would love an heirloom trunk to pass on to future generations – after all, it could be seen as a transmission of your adventures.

Ali 4 LV

my hero!

Pics: The WSJ and


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2 responses to “And the latest face of Louis Vuitton is…Muhammad Ali”

  1. Hepburn Hilton says :

    I do like that photo of MA and the little boy! I never thought I would since I’m not that thrilled about MA to be honest, but I do!

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