Alexa Chung turns sixties siren for Maje

It’s like Christmas come early as we hear that one of our fav models, Alexa Chung, is the new face of one of our fav brands, Maje – and its AW12 campaign to be exact.Image

Alexa is doing what she does best- looking amazing and slightly brooding in a 1960s way. These amazing shots by Glen Luchford (down a Metro station in Paris) remind me of a Rolling Stones cover and are rather different to Alexa’s recent bright and breezy Superga campaign.


Maje said: “Elegant yet edgy, her attitude reflects a personality that is both glamorous and rock ‘n’ roll.”

We say: “We agree and we love it.”

Pics: Glen Luchford via The Telegraph


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