Is this the most expensive paper bag ever?

We’ve read so many articles in recent times about the death of the ‘IT bag’ and how ‘label fever’ and being branded with designer labels all over your outfit is so passé. Most recessionista fastionistas opted for discrete logos and plain handbags but now there is a strange new hybrid on the block- the labelled minimalist paper bag.

Jil Sander is selling a coated paper bag for £185 as part of its AW12 menswear collection. We agree that it’s the best looking paper bag we’ve seen recently but does it justify its pricetag? Well, it would appear that some men think so as it has sold out from stockist LN-CC.

Now this is no ordinary paper bag. Oh no. It boasts visible stitched seams and two metal eyelets at the bottom, according to Vogue. As well as the Jil Sander name – obvs. They say there’s a fine line between madness and genius…what do you think?

Pic: Vogue


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