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Snap Fashion Launches Today!

We’ve all been there. We’ve poured over red carpet style and wondered where we can get a dress like that. We’ve noted a top on our street style heroine and yearned to get the look, and yes, we’ve sighted out-there designer shoes and dreamed of finding a pair just like them all season long, all at a price that suits.

Hankering after a dress, top, pair of shoes – whatever the desired object – and not having the first clue about how to get hold of it is one of life’s annoyances. Enter Snap Fashion, a sartorial search engine that uses images to search for matches, saving time, money, and eliminating the frustration of having to trawl for hours – days, even – shopping online.

Snap Fashion, the first of its kind in the UK, is invented and developed by 25-year old computer science graduate, Jenny Griffiths, who was one of the few girls in her class at the University of Bristol. “I was tired of shopping on a student budget,” says Griffiths, Founder of Snap Fashion. “I love admiring looks in magazines, on the catwalks and those that other women put together, but when it came to sourcing the items that I liked – within my budget – I struggled. Using technology to search via images seemed like the most obvious thing to do.”

The process is a simple one: take out phone,

Our app is live today – give it a go by downloading it from the iTunes store, or using the website:

launch the free Snap Fashion application, select the product type that you want to search, and then snap it. The item is then searched for on Snap Fashion’s extensive list of affiliates via cut, colour, and style, and the results are delivered straight back to you within seconds. Users can browse all, save favourites to buy later, or click through directly to the retailer’s website to buy now. It’s a rewarding shopping experience all in a few quick clicks.

The net is cast wide courtesy of Snap Fashion’s vast database, which currently counts more than 100 major retailers. It’s a catalogue that boasts high street giants including Gap, Jigsaw, Jaeger, Uniqlo, Warehouse, LK Bennett, French Connection, Reiss, Monsoon, and Kurt Geiger, in addition to etailers, and and a host of department stores such as Harrods, Selfridges, Liberty, House of Fraser, and US fashion emporium, Bloomingdales.

For more information, please contact: Jenny Griffiths



FNO: Snap Fashion style

We are recovering from Fashion Night Out and what a night it was. We were lucky to be invited to Vogue and Mulberry’s amazing private party and yes there were celebs, designers, delicious cocktails, cute crowns and a chance to see the new AW12 collection, including the luscious Lana bag. I was completely star struck to meet Christopher Kane and Vogue’s Editor Alexandra Schulman, who are two of my fashion heroes. It was also lovely to chat to some of our favourite bloggers and tell them about our impending launch…it’s tomorrow, so if you have an iPhone get seriously excited!

While mingling with fashion’s great and the good, it was amazing to see how far our little team has come in the first year of its existence. Our app and website is about to launch and change the way people shop, we’ve won awards and got investment and we’ve met some of our fashion idols. We feel incredibly lucky and excited about the future. It’s such a cliché but the past year has been such an adventure and an incredible journey (without the lost cats and dogs).

So, this FNO was a little different to last year where we tested the majority of Bond Street’s FNO cocktails and ran around like crazy! But of course we had lots of fun. Our lovely PR queen Izzy was chief celeb spotter and raved about the pomegranate cocktails at Tiffanys, our CEO Jenny took some great pics of new Mulberry products and demoed our app to some amazing people, I discovered Bubble Tea (I think) at Louis Vuitton and shook Christopher Kane’s hand. I might not wash again – kidding.

Have you got any good FNO stories to share?

Snap Fashion’s Izzy and Jenny

Christopher Kane

Eddie Campbell and Pixie Geldof at Mulberry

Bag crush

Pics: Us and Vogue

Top 5: GQ Awards

Another awards, another bunch of celebs in pretty dresses, right? Let’s cut to the chase. Here are our top 5 favourite frocks and leading ladies.

Kylie looks super glam in Dolce & Gabbana

We bet LOADS of celebs wear this dress soon. Louise Redknapp looks electric in Stella McCartney

Victoria Pendleton also rocks Stella – love the fierce belt!

Azealia Banks looks super sophisticated in Missoni and Jimmy Choos

Lara Stone wears her signature Calvin Klein Collection look

All pics from (go and check out the rest!)

Cover Models: Emma Watson vs Lana Del Rey

We haven’t caught up  with all the October magazines yet but two of our favourites are Vogue Australia’s Lana Del Rey editorial and UK Glamour Magazine’s cover, which features Emma Watson. Both are dreamy with flowing fabric, dusty pastels and sultry blues. Which is your favourite?

Is this the most expensive paper bag ever?

We’ve read so many articles in recent times about the death of the ‘IT bag’ and how ‘label fever’ and being branded with designer labels all over your outfit is so passé. Most recessionista fastionistas opted for discrete logos and plain handbags but now there is a strange new hybrid on the block- the labelled minimalist paper bag.

Jil Sander is selling a coated paper bag for £185 as part of its AW12 menswear collection. We agree that it’s the best looking paper bag we’ve seen recently but does it justify its pricetag? Well, it would appear that some men think so as it has sold out from stockist LN-CC.

Now this is no ordinary paper bag. Oh no. It boasts visible stitched seams and two metal eyelets at the bottom, according to Vogue. As well as the Jil Sander name – obvs. They say there’s a fine line between madness and genius…what do you think?

Pic: Vogue

Fearne Cotton goes Geisha for Very

Fearne Cotton has jumped on the oriental bandwagon for her latest Very clothing collection. We saw oriental-styled details all over the AW12 catwalks, perhaps most notably at Proenza Schouler, while Christopher Kane’s cool minimalist aesthetic was our favourite. But Fearne’s take on the trend is bolder and brighter.

While the presenter’s personal sense of style that we love is still evident, this is a pretty bold look. Are you a fan?

Pics: Very via The Daily Mail + Coco’s tea Party for the amazing inspiration board- Read Ella’s take on the trend here.

Top 5: Prada + geometric print trousers

Miuccia Prada is responsible for so many wearable trends that have translated brilliantly onto the high street in recent years. And this coming season is no exception as shoppers clamour to get their hands on flattering cropped trousers with a distinctive geometric print.

A natural successor to the pyjama pant and the art deco trend, the head-to-toe print look appeared fairly daunting on the catwalk, but do not be deceived, we reckon it would be your new best friend for the office.

While daring fashionistas can rock the whole match-matchy printed shebang, consider a printed geometric trouser with a tailored white skirt and plain jacket to let the trousers do the talking! Luckily you’re spoilt for choice and by matching some work wear staples with a new pair of trousers, could get a distinctly on-trend new season look for less than £50.

Here are our Top 5 favourites. Happy shopping!

The real deal

Tile Print Skinny Trousers from Topshop £40

Styling idea from Warehouse. Trousers £45

Party trous! Jacquard loom trousers £39.99 from Zara

ASOS Premium cropped trousers £40

Discovery Monday: Simeon Farrar for ASOS

Illustrator Simeon Farrar’s hugely successful Kate Mouse tshirt is back again, this time as part of an exclusive collection for ASOS. Of course a t-shirt makes up part of a super easy outfit for summer, making a statement t-shirt a solid investment.

There are 12 designs in Farrar’s collection for ASOS and all feature woodland animals – a big trend for this Autumn. We still adore the Kate Moss tee, which has sold out before so you better move fast!

It’s back! Simeon Farrar Kate Mouse T-Shirt £55 from ASOS

SO cute! ‘We’re so in love’ tee

Simeon Farrar Bunny Face with Bow Tie T-Shirt £55

Miu Miu’s new shoes: Are we over glitter yet?

You know how much we LOVED Miu Miu’s glitter boots of last year and those Wizard of Oz-esque court shoes? Well now their Mary Jane shoes have got some spangle too. The question is have we had enough yet or is there no such thing as too much sparkle?

Pics: Miu Miu via Nylon.

Garance Doré for Kate Spade

Collaboration crush alert! One of our favourite style bloggers Garance Doré has teamed up with super chic and playful label Kate Spade and it’s a match made in heaven.

The collection features her adorable illustrations (chic Parisian scenes such as women sipping cocktails) on a selection of Kate Spade dresses, blouses and *squee* accessories. The cutesiness of the prints is matched by fun slogan tops that will improve your French as well as boost your style credentials. Perfect outfits for summer, non?

Garance told The Telegraph: “This collaboration has made me want to explore fashion a bit more. Kate Spade really know what they are doing and helped me pick the characters for the prints and how to position them – it’s harder than it looks.”

Interestingly she brushed the prospect of her own line aside for now and says she prefers to focus on her current loves, including her blog – phew!

Reminds us a little of Moschino?


Great idea! We love the Kate Spade shop in Covent Garden

Pics: Us + The Telegraph

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