Brace yourself for stellar adverts for our fav highsteet stores. Land Del Rey is the new face of H&M, while Rihanna is designing a hot clothing collection for River Island.
Lana will film a commercial for H&M and record a song called Blue Velvet especially for the campaign, which so far shoes her in a fluffy pink sweater. Apparently the collection will be super feminine with a focus on knitwear and tweed…two of AW12’s key looks. The brand’s creative director reportedly told WWD that ‘the mood is very LA noir’ … yay!
Meanwhile, after a lot of speculation, Rihanna is officially designing her own capsule collection for River Island…but you’ll have to wait until Spring to get your hands on it. This is possibly a good thing as we bet some of the outfits will be slightly revealing and edgy…not handy in winter with goose pimples.
Rihanna told the press: “I’ve been wanting to design my own collection for some time. River Island is the perfect partner for me to collaborate with and working with a British, family run business also really appealed to me. I find London really inspiring and River Island loves to have fun with clothes. I’m looking forward to working with them and creating something really special.”
Pics: The Daily Mail.
H&M’s boutique collection found in some of its flagship stores has some amazing sugary sweet pastel miniskirts in a variety of textures from the ultra tight and shiny to boxy with transparent panelling. Captured (really badly) you can see what an amazing selection of pieces perhaps a tiny bit similar to Richard Nicholl’s SS12 collection on sale and you can mix and match soooo well. Something for the girls that love to rock a pastel without all the frills.
Collaboration alert! *designer klaxon*
Decidedly OTT Vogue personality Anna Dello Russo is the next person to collaborate with H&M. The collection will feature “over-the-top” accessories that will hit selected stores in October.
“I am excited by this collaboration: this is the first time H&M have involved a Fashion Director in a special project. This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it,” she says.
Lashings of turquoise and gold feature heavily (if exclusively) from the pics we have seen so far and there are shoes, bags, glasses and obviously a heap of jewellery. The question is, are you excited? We’re not completely sold on this one (I am a Breton and sneakers girl and bling does not feature heavily in my wardrobe) but it is interesting that H&M has picked a super stylist instead of design to work with. Only time will tell if there are queues round the block for this collaboration.
Anna says: “As a stylist I know accessorization is essential. It is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day.” We reckon it might be a bit much for a supermarket shop though!
H&M’s Glamour Collection has hit the shops and it’s good! We love the fuchsia Angelina-gate skirt, punchy purple mini dress and zingy lime dress. But the floral dress and jacket are for me the stars of the collection and tap into Christopher Kane and Carven’s stunning floral trend-setting pieces.
The peplum has been strutting its stuff on the catwalk for a couple of seasons now so you might as well give in and give this high-street friendly trend a go as it will be big this autumn and winter too.
I was going to be a bit of a fashion geek and head to the British Museum to prove that this trend has been around forever, (well, as long as the Ancient Greeks who loved a tunic gathered in at the waist -yes, even the men) but I will spare you, other than to mention that back when Dickens was writing the peplum was a popular riding jacket. So a new fad this ain’t.
And the peplum is amazing for accentuating feminine curves and creating a defined waist…but they can be tricky little blighters. The good news is that there is a peplum for all body shapes – you just need to pick where to pep and be prepared to try on quite a few- some will look grim – this is the shop’s fault and not yours!
Jason Wu put his peplum on the hips, which can look amazing on athletic or column-shaped girls, but not so flattering on anyone with already-curvy hips or thighs! Girls with inverted-triangle shaped bodies can get away with adding extra material to their hips or picking a waited peplum that is rather dramatic. However, there are lots of structured peplum tops and dresses on the high street, where the peplum accentuates the waist, which is far more flattering on most body shapes.
We love H&M and Topshop’s super sporty neoprene tops and have found that peplums with little material streamline the shape without adding bulk to the figure – plus they tick the sports luxe SS12 trend box. The fitted peplum is generally more flattering than its flouncy next-of-kin and teamed with a pencil skirt will create an amazing hourglass shape – great if you are an Apple shape looking to define your wait (add a belt for extra effect) or a pear shape looking to balance your top half with your curvier hips…or in fact an hourglass looking to ramp up your curve-appeal!
If you don’t fancy taking the peplum plunge, why not cheat a little with a skirt that flares out, like a relaxed fishtail shape? The peplum trend can add instant glamour and polish to your work wardrobe and isn’t as daunting as we first thought. Go on, give it a try?
Take styling tips from Jil Sander and Stella McCartney and wear your paisley with lots of white in sleek shapes, or make like JW Anderson and Jonathan Saunders and embrace some neon for a modern take on that pattern you see on lots of old blokes’ ties.
I am obsessed with sunglasses. Seriously. I own far too many pairs and not all of them look great on me but I love them anyway. I wish I had a bigger head so I could wear supersized glasses a la Olsen twins or Nicole Richie but alas I do not. However, I am very excited as SS12 has some great new shapes (so I am allowed to buy more sunglasses) and while I like the round glasses, my heart belongs to quirky cats-eyes shapes.
Check these out (I WILL hunt them down) H&M you are amazing.
Awards, celebs blah blah blah. Let’s just look at the dresses shall we?
Top 5 BAFTA beauties:
On the other side of the Atlantic The Grammys were in full flow. We acknowledge there were some truly bonkers outfits. On the whole the others were very glam or simply very small! Here’s out top 3…maybe.
Marni + H&M = match made in heaven So you know the news- Marni is the next designer brand to collaborate with H&M…and there’s still a cruise collection in come in February from Versace – fruit and cake prints a-plenty = yum!
We are super excited about both. So put 8th of March in the diary as Marni Mania day.
Founder and Creative Director of Marni, Consuelo Castiglioni will be completely involved and said: “I wanted to create a true Marni wardrobe by revisiting all our favourite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements.”
We’re promised that the collection will include strong prints and bold colour intended to be worn together and layered to embrace a clashing aesthetic. There will be pleated skirts, dresses, cropped trous, knits and silks as well as jewellery, bags and shoes…yay!
Check out the video.
We hope that the H&M collaboration looks a little like Marni’s SS12 collection of floral and 70s look pieces. Here are a few Marni classics that we hope will inspire the H&M collection!
We knew it was going to be crazy and we weren’t wrong! Personally I love pretty minimalist styles with the occasional colour pop or print but was a little seduced by the Versace for H&M glamour – and the quality of the products.
I really wanted the studded plain-ish black silk t-shirt and pleated skirt – also silk. Both cost just £40, which I think is great value.
But with half an hour to go until internet kick-off, the website was down or incredibly busy. I finally got in at around 5 past nine, got the t-shirt in the shopping basket *squee*, put in my deats and then there was a technical error – so annoying! However, I have just managed to check-out (perseverance pays off at last) and have even bagged a Christmas present.
Judging by Twitter a lot of people had similar experiences, which was a bit of a shame but apparently Oxford St and Regent St were just as crazy! There were police watching the queues on Regent Street and someone humorously tweeted: “Omg did you see how the men ran to and destroyed the whole of the Versace men’s collection in Westfield H&M?”
Here are some action pictures posted on Twitter at the time!
Did you get lucky – what did you buy?!
But is you did miss out we’re sure some items will appear on eBay. I’ve just checked and there aren’t any yet…but I did spot this incredible green skirt and was pretty tempted!