We love a really random study and this week research by Compeed says that Brits wear the highest heels in Europe.
While plenty of celebs totter in super high skyscrapers, the average heel height in the UK is reportedly 3.3 inches, Vogue reported. Tall women are considered more confident rich, successful, independent, assertive and get this…intelligent, one psychologist told the Daily Express (we must really wear heels more often!)
Apparently Spanish women wear the second highest shoes in Europe and France, (land of the iconic ballet pump trend) the lowest- with an average of 2.4 inches. Within Britain, you are apparently most likely to find girls braving super high heels in the North East, followed by London.
But it seems that plenty of British women are happy to buck the heel trend as legendary maker of phenominally comfortable (and clompy) boots, Dr. Martens has had a bumper year, with ASOS reporting that sales have risen a massive 230% from 2011 to 2012 and the boot co revealed it has made £22 million in profits in the same year.
Interestingly ASOS said that while the boots are popular, the three hole shoe as recently worn by Alexa Chung and Agnes Deyn was the biggest seller, while the collaboration with Liberty must have boosted sales too.
Stories: Vogue and The Telegraph.
Brace yourself for stellar adverts for our fav highsteet stores. Land Del Rey is the new face of H&M, while Rihanna is designing a hot clothing collection for River Island.
Lana will film a commercial for H&M and record a song called Blue Velvet especially for the campaign, which so far shoes her in a fluffy pink sweater. Apparently the collection will be super feminine with a focus on knitwear and tweed…two of AW12’s key looks. The brand’s creative director reportedly told WWD that ‘the mood is very LA noir’ … yay!
Meanwhile, after a lot of speculation, Rihanna is officially designing her own capsule collection for River Island…but you’ll have to wait until Spring to get your hands on it. This is possibly a good thing as we bet some of the outfits will be slightly revealing and edgy…not handy in winter with goose pimples.
Rihanna told the press: “I’ve been wanting to design my own collection for some time. River Island is the perfect partner for me to collaborate with and working with a British, family run business also really appealed to me. I find London really inspiring and River Island loves to have fun with clothes. I’m looking forward to working with them and creating something really special.”
Pics: The Daily Mail.
Have two of our favourite celebs sparked a micro-trend? Rihanna and Blake Lively have both been spotted wearing traffic-stopping red suits in the past week. While the coordinating colours thing is very this summer, the red suit has been an almost constant presence on the catwalk in recent years as well as on countless celebs. Is it a look you’ll try? Chris de Burgh is a fan.
Pics: the Daily Mail, Celebrity-Gossip.net, paintthetownfashion.blogspot
Since the infamous appearance of Angelina Jolie’s leg at the Oscars, the red carpet has been flooded with celebs wearing gowns with daring slashed detail. Do you dare to bare?
We know everyone else has had their say but here are our top 10 dresses – woot!